Facebook and Instagram deploy their own algorithms to determine what kind of content to surface to users. This is usually largely dependent on what it thinks you like. For example, if you stick around to watch videos on cute animals, chances are subsequent videos will be about that. However, Facebook is making some tweaks to its recommendation engine for Reels with some new features.
Facebook Reels to get new features
According to Facebook, the company is upgrading its Reels recommendation engine with new features. The company says, “As a result, we’re showing you more of what you want to see, whether it’s quick clips or longer videos, creator vlogs, or DIY tips.”
Some of these new features come in the form of friend bubbles. This is something that you might have seen on Instagram already. Basically, when you come across a reel with a friend bubble, it indicates that this is a post your friend has liked. When you tap that bubble, you’ll open a private message between you and your friend.
Also, seeing as how Facebook’s parent company is pushing their AI agenda pretty hard, it’s not surprising to see more AI features come to reels. According to Facebook, users can expect to see more AI-powered suggested searches on select reels. The company says that this will give users a way to discover more content about a topic they love without leaving the Reels player.
The evolution of Facebook and Instagram
Apps like Facebook used to be a place for users to stay in contact with friends and family members. However, over the years, the platform has evolved. These changes to Reels are a prime example of that. It’s not hard to see why. Platforms like TikTok have shown that users are pivoting more towards video content.
In fact, Instagram recently revealed that it is testing a change to the way users use the app. Normally, users open the app and see their feed. However, as part of this test, Instagram wants to drop users into Reels right away. This is similar to how, when users open TikTok, the first thing they see is videos.
So far, the changes Meta has made have improved the time users spend watching videos. In its latest earnings report, Facebook users are spending 20% more time year-over-year on videos.
